Influencer Strategy, Press Coverage

PETA was largely built on celebrities and traditional media. Vox's RACKED discusses PETA's branching deeper into digital media and influencers. Executing influencer strategy and partnerships meant building a strategy that complimented PETA's already successful traditional media planning. https://www.racked.com/2017/1/24/14365022/peta-fashion-protests

PETA was largely built on celebrities and traditional media. Vox's RACKED discusses PETA's branching deeper into digital media and influencers. Executing influencer strategy and partnerships meant building a strategy that complimented PETA's already successful traditional media planning.

https://www.racked.com/2017/1/24/14365022/peta-fashion-protests

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